Compare towns
Bow vs Exeter vs Pembroke vs Hopkinton
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Bow has the highest household income ($173k).
Exeter has grown the fastest since 2010 (+12.2%).
Pembroke has the most affordable homes ($372k median).
Hopkinton has the shortest commute (22 min average).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Bow | Exeter | Pembroke | Hopkinton |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 8,335 |
16,151Highest |
7,438 |
6,037Lowest |
| Growth since 20102010 → 2020 census | +9.4% NH: +4.6% |
+12.2%Highest NH: +4.6% |
+1.3%Lowest NH: +4.6% |
+5.8% NH: +4.6% |
| Median age | 41.5±2Lowest 4% below NH |
45.8±2.3Highest 6% above NH |
41.9±3.3 3% below NH |
45±2.8 4% above NH |
| Exeter and Hopkinton are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 25%±3.6Highest NH: 18.2% |
17%±2.7Lowest NH: 18.2% |
24%±4.6 NH: 18.2% |
18.8%±4.1 NH: 18.2% |
| Bow and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 17.6%±2.5 NH: 20.1% |
24.4%±2.8Highest NH: 20.1% |
16.4%±3.2Lowest NH: 20.1% |
19.9%±4.2 NH: 20.1% |
| Exeter and Hopkinton are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Bachelor’s degree+adults 25+ | 60.3%Highest NH: 40.6% |
59.2% NH: 40.6% |
32.2%Lowest NH: 40.6% |
58.2% NH: 40.6% |
| Enrolled in collegeshare of residents | 5.6%±1.9 NH: 6% |
6.1%±1.8 NH: 6% |
3.5%±1.6Lowest NH: 6% |
7.9%±4.4Highest NH: 6% |
| Hopkinton and Exeter are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Cost of living | ||||
| Household incomemedian | $172,857±$16kHighest 75% above NH |
$110,346±$13k 11% above NH |
$89,519±$22kLowest 10% below NH |
$137,477±$21k 39% above NH |
| Bow and Hopkinton are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Home valuemedian, owner-occupied | $506,500±$34k 26% above NH |
$456,600±$21k 13% above NH |
$371,500±$20kLowest 8% below NH |
$506,900±$54kHighest 26% above NH |
| Hopkinton and Bow are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Rentmedian gross, monthly | $1,539±$178 3% above NH |
$1,856±$223Highest 24% above NH |
$1,218±$354Lowest 18% below NH |
$1,270±$129 15% below NH |
| Exeter and Bow are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $9,584 44% above NH |
$8,814 32% above NH |
$7,589Lowest 14% above NH |
$10,000+Highest at least 50% above NH |
| Renters paying 30%+of income on rent | 39%±13.2Lowest NH: 48.2% |
59%±11.3Highest NH: 48.2% |
48.4%±21.8 NH: 48.2% |
42.4%±6 NH: 48.2% |
| Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 2.7%Lowest NH: 7.2% |
4.7% NH: 7.2% |
15%Highest NH: 7.2% |
6.5% NH: 7.2% |
| Housing | ||||
| Homeownersof occupied homes | 87.5%Highest NH: 72.8% |
69.1% NH: 72.8% |
67.4%Lowest NH: 72.8% |
87.3% NH: 72.8% |
| Typical home builtmedian year | 1985Highest 6 yrs newer than NH |
1979 same as NH |
1969 10 yrs older than NH |
1968Lowest 11 yrs older than NH |
| Getting to work | ||||
| Average commuteone way | 27 minHighest about the NH average |
25 min 7% below NH |
25 min 8% below NH |
22 minLowest 17% below NH |
| Work from home | 22.7%±4.7 NH: 16.8% |
19.9%±3.7 NH: 16.8% |
17%±4.8Lowest NH: 16.8% |
23.8%±8.8Highest NH: 16.8% |
| Hopkinton and Bow are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Schools | ||||
| Public school scoresrank in state, math + reading | #26 of 120 in NH | #22 of 120 in NH | #85 of 120 in NH | #28 of 120 in NH |
| School district | Bow School District | Exeter Region Cooperative School District · Exeter School District | Pembroke School District | Hopkinton School District |
| High school in town | Bow High School | Exeter High School | Pembroke Academy | Hopkinton High School |
| Students per teacherat that high school | 12.8 |
12.1 |
13.1Highest |
12.0Lowest |
| On TownTapestry | ||||
| Old photos in Our Story | None yet | 59 photos → | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.



