Compare towns
Bow vs Exeter vs Hooksett vs Pembroke
Cost, people, housing, commute and schools, side by side, each benchmarked against New Hampshire.
What stands out worked out from the figures below
Bow has the highest household income ($173k).
Exeter has grown the fastest since 2010 (+12.2%).
Hooksett has the youngest population (median age 41.3).
Pembroke has the most affordable homes ($372k median).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Bow | Exeter | Hooksett | Pembroke |
|---|---|---|---|---|
| Your priorities | ||||
| People | ||||
| Population | 8,335 |
16,151Highest |
15,057 |
7,438Lowest |
| Growth since 20102010 → 2020 census | +9.4% NH: +4.6% |
+12.2%Highest NH: +4.6% |
+10.6% NH: +4.6% |
+1.3%Lowest NH: +4.6% |
| Median age | 41.5±2 4% below NH |
45.8±2.3Highest 6% above NH |
41.3±1.5Lowest 5% below NH |
41.9±3.3 3% below NH |
| Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Kids under 18 | 25%±3.6Highest NH: 18.2% |
17%±2.7Lowest NH: 18.2% |
17.4%±2.9 NH: 18.2% |
24%±4.6 NH: 18.2% |
| Bow and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Age 65+ | 17.6%±2.5 NH: 20.1% |
24.4%±2.8Highest NH: 20.1% |
17.3%±2.4 NH: 20.1% |
16.4%±3.2Lowest NH: 20.1% |
| Bachelor’s degree+adults 25+ | 60.3%Highest NH: 40.6% |
59.2% NH: 40.6% |
39.6% NH: 40.6% |
32.2%Lowest NH: 40.6% |
| Enrolled in collegeshare of residents | 5.6%±1.9 NH: 6% |
6.1%±1.8 NH: 6% |
8.9%±1.6Highest NH: 6% |
3.5%±1.6Lowest NH: 6% |
| Hooksett and Exeter are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Cost of living | ||||
| Household incomemedian | $172,857±$16kHighest 75% above NH |
$110,346±$13k 11% above NH |
$117,962±$11k 19% above NH |
$89,519±$22kLowest 10% below NH |
| Home valuemedian, owner-occupied | $506,500±$34kHighest 26% above NH |
$456,600±$21k 13% above NH |
$407,000±$26k about the NH average |
$371,500±$20kLowest 8% below NH |
| Bow and Exeter are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Rentmedian gross, monthly | $1,539±$178 3% above NH |
$1,856±$223Highest 24% above NH |
$1,661±$206 11% above NH |
$1,218±$354Lowest 18% below NH |
| Exeter and Hooksett are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Property taxmedian, yearly | $9,584Highest 44% above NH |
$8,814 32% above NH |
$6,554Lowest about the NH average |
$7,589 14% above NH |
| Renters paying 30%+of income on rent | 39%±13.2Lowest NH: 48.2% |
59%±11.3Highest NH: 48.2% |
41.7%±16.4 NH: 48.2% |
48.4%±21.8 NH: 48.2% |
| Exeter and Pembroke are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Below poverty line | 2.7%Lowest NH: 7.2% |
4.7% NH: 7.2% |
3.3% NH: 7.2% |
15%Highest NH: 7.2% |
| Housing | ||||
| Homeownersof occupied homes | 87.5%Highest NH: 72.8% |
69.1% NH: 72.8% |
80.6% NH: 72.8% |
67.4%Lowest NH: 72.8% |
| Typical home builtmedian year | 1985 6 yrs newer than NH |
1979 same as NH |
1988Highest 9 yrs newer than NH |
1969Lowest 10 yrs older than NH |
| Getting to work | ||||
| Average commuteone way | 27 minHighest about the NH average |
25 min 7% below NH |
27 min about the NH average |
25 minLowest 8% below NH |
| Work from home | 22.7%±4.7Highest NH: 16.8% |
19.9%±3.7 NH: 16.8% |
13.4%±3.1Lowest NH: 16.8% |
17%±4.8 NH: 16.8% |
| Bow and Exeter are within the Census margin of error here, so we can’t say which is really higher. | ||||
| Schools | ||||
| Public school scoresrank in state, math + reading | #26 of 120 in NH | #22 of 120 in NH | #30 of 120 in NH | #85 of 120 in NH |
| School district | Bow School District | Exeter Region Cooperative School District · Exeter School District | Hooksett School District | Pembroke School District |
| High school in town | Bow High School | Exeter High School | None in town | Pembroke Academy |
| Students per teacherat that high school | 12.8 |
12.1Lowest |
— | 13.1Highest |
| On TownTapestry | ||||
| Old photos in Our Story | None yet | 59 photos → | None yet | None yet |
NH average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.