What stands out worked out from the figures below

Ayer has the most kids (20.8% under 18).

Ogunquit has grown the fastest since 2010 (+76.8%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Ayer	Ogunquit
People
Population	3,098Highest	1,379Lowest
Growth since 20102010 → 2020 census	+4.1%Lowest U.S.: +7.4%	+76.8%Highest U.S.: +7.4%
Median age	42.1±6.9Lowest 8% above U.S.	62.8±4.8Highest 61% above U.S.
Kids under 18	20.8%±5.3Highest U.S.: 22%	5.7%±3.2Lowest U.S.: 22%
Age 65+	15.3%±5.5Lowest U.S.: 17.2%	43.6%±10.1Highest U.S.: 17.2%
Bachelor’s degree+adults 25+	37.7%Lowest U.S.: 35.7%	63.5%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	4.2%±3 U.S.: 6.4%	4.2%±2.8 U.S.: 6.4%
Cost of living
Household incomemedian	$74,878±$17kLowest 7% below U.S.	$114,259±$56kHighest 42% above U.S.
	Ogunquit and Ayer are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$444,600±$43kLowest 34% above U.S.	$875,700±$79kHighest 163% above U.S.
Rentmedian gross, monthly	$1,240±$169 12% below U.S.	—
Property taxmedian, yearly	$4,911Highest 57% above U.S.	$4,473Lowest 43% above U.S.
Renters paying 30%+of income on rent	46.9%±21.9Highest U.S.: 51.1%	0%±61.1Lowest U.S.: 51.1%
	Ayer and Ogunquit are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	6.9%Highest U.S.: 12.5%	3.2%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	58.1%Lowest U.S.: 65.2%	94.3%Highest U.S.: 65.2%
Typical home builtmedian year	1952Lowest 28 yrs older than U.S.	1978Highest 2 yrs older than U.S.
Getting to work
Average commuteone way	29 minHighest 8% above U.S.	26 minLowest about the U.S. average
Work from home	19.8%±6.1Lowest U.S.: 15.1%	43.3%±12.4Highest U.S.: 15.1%
Schools
Public school scoresrank in state, math + reading	#113 of 282 in MA	—
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.