Compare towns
Auburn vs Ogunquit vs South Hadley
Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..
What stands out worked out from the figures below
Auburn has the most kids (21% under 18).
Ogunquit has grown the fastest since 2010 (+76.8%).
South Hadley has the most affordable homes ($358k median).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Auburn | Ogunquit | South Hadley |
|---|---|---|---|
| Your priorities | |||
| People | |||
| Population | 16,970 |
1,379Lowest |
17,754Highest |
| Growth since 20102010 → 2020 census | +4.3% U.S.: +7.4% |
+76.8%Highest U.S.: +7.4% |
+3.6%Lowest U.S.: +7.4% |
| Median age | 44.8±1.6 15% above U.S. |
62.8±4.8Highest 61% above U.S. |
42.6±2.6Lowest 10% above U.S. |
| Kids under 18 | 21%±2.3Highest U.S.: 22% |
5.7%±3.2Lowest U.S.: 22% |
12.8%±1.8 U.S.: 22% |
| Age 65+ | 20.9%±2.2Lowest U.S.: 17.2% |
43.6%±10.1Highest U.S.: 17.2% |
23.3%±2.5 U.S.: 17.2% |
| Bachelor’s degree+adults 25+ | 45.4%Lowest U.S.: 35.7% |
63.5%Highest U.S.: 35.7% |
50.2% U.S.: 35.7% |
| Enrolled in collegeshare of residents | 5%±1.3 U.S.: 6.4% |
4.2%±2.8Lowest U.S.: 6.4% |
18.7%±1.4Highest U.S.: 6.4% |
| Cost of living | |||
| Household incomemedian | $116,711±$10kHighest 45% above U.S. |
$114,259±$56k 42% above U.S. |
$93,910±$15kLowest 16% above U.S. |
| Auburn and Ogunquit are within the Census margin of error here, so we can’t say which is really higher. | |||
| Home valuemedian, owner-occupied | $400,000±$16k 20% above U.S. |
$875,700±$79kHighest 163% above U.S. |
$357,900±$19kLowest 8% above U.S. |
| Rentmedian gross, monthly | $1,467±$155Highest 4% above U.S. |
— | $1,325±$54Lowest 6% below U.S. |
| Auburn and South Hadley are within the Census margin of error here, so we can’t say which is really higher. | |||
| Property taxmedian, yearly | $5,289 70% above U.S. |
$4,473Lowest 43% above U.S. |
$5,500Highest 76% above U.S. |
| Renters paying 30%+of income on rent | 51.4%±10.5Highest U.S.: 51.1% |
0%±61.1Lowest U.S.: 51.1% |
48.7%±10.7 U.S.: 51.1% |
| Auburn and South Hadley are within the Census margin of error here, so we can’t say which is really higher. | |||
| Below poverty line | 5.2% U.S.: 12.5% |
3.2%Lowest U.S.: 12.5% |
7.5%Highest U.S.: 12.5% |
| Housing | |||
| Homeownersof occupied homes | 79.6% U.S.: 65.2% |
94.3%Highest U.S.: 65.2% |
77%Lowest U.S.: 65.2% |
| Typical home builtmedian year | 1963 17 yrs older than U.S. |
1978Highest 2 yrs older than U.S. |
1961Lowest 19 yrs older than U.S. |
| Getting to work | |||
| Average commuteone way | 26 min about the U.S. average |
26 minHighest about the U.S. average |
24 minLowest 11% below U.S. |
| Work from home | 14.1%±2.4Lowest U.S.: 15.1% |
43.3%±12.4Highest U.S.: 15.1% |
17.3%±4.6 U.S.: 15.1% |
| Schools | |||
| Public school scoresrank in state, math + reading | #106 of 282 in MA | — | #216 of 282 in MA |
| School district | Auburn | — | South Hadley |
| High school in town | Auburn Senior High | — | South Hadley High |
| Students per teacherat that high school | 12.1Highest |
— | 8.6Lowest |
| On TownTapestry | |||
| Old photos in History | None yet | None yet | None yet |
U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.