What stands out worked out from the figures below

Auburn has the most kids (21% under 18).

Holland has the most homeowners (95%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Auburn	Holland
People
Population	16,970Highest	2,583Lowest
Growth since 20102010 → 2020 census	+4.3%Lowest MA: +7.4%	+4.9%Highest MA: +7.4%
Median age	44.8±1.6Lowest 12% above MA	51.9±7.8Highest 30% above MA
	Holland and Auburn are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	21%±2.3Highest MA: 19.4%	15.8%±4.8Lowest MA: 19.4%
	Auburn and Holland are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	20.9%±2.2Lowest MA: 17.9%	27.8%±4Highest MA: 17.9%
Bachelor’s degree+adults 25+	45.4%Highest MA: 47.3%	35.3%Lowest MA: 47.3%
Enrolled in collegeshare of residents	5%±1.3Highest MA: 7.9%	4.9%±3.5Lowest MA: 7.9%
	Auburn and Holland are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$116,711±$10kHighest 12% above MA	$91,979±$12kLowest 12% below MA
Home valuemedian, owner-occupied	$400,000±$16kHighest 29% below MA	$333,600±$33kLowest 41% below MA
Rentmedian gross, monthly	$1,467±$155Lowest 17% below MA	$1,750±$209Highest about the MA average
	Holland and Auburn are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$5,289Highest 12% below MA	$4,279Lowest 29% below MA
Renters paying 30%+of income on rent	51.4%±10.5Lowest MA: 51.8%	57.6%±100Highest MA: 51.8%
	Holland and Auburn are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	5.2%Lowest MA: 10%	5.9%Highest MA: 10%
Housing
Homeownersof occupied homes	79.6%Lowest MA: 62.5%	95%Highest MA: 62.5%
Typical home builtmedian year	1963Lowest 1 yr older than MA	1972Highest 8 yrs newer than MA
Getting to work
Average commuteone way	26 minLowest 12% below MA	36 minHighest 24% above MA
Work from home	14.1%±2.4Highest MA: 18.6%	12%±4Lowest MA: 18.6%
	Auburn and Holland are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	#106 of 282 in MA	#182 of 282 in MA
School district	Auburn	Holland
High school in town	Auburn Senior High	None in town
Students per teacherat that high school	12.1	—
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.