What stands out worked out from the figures below

Athol has grown the fastest since 2010 (+3.1%).

Conway has the most people working from home (29.1%).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Athol	Conway
People
Population	12,011Highest	1,755Lowest
Growth since 20102010 → 2020 census	+3.1%Highest MA: +7.4%	-7.2%Lowest MA: +7.4%
Median age	41.3±1.9Lowest 3% above MA	55.6±3Highest 39% above MA
Kids under 18	21.8%±3.2Highest MA: 19.4%	16.5%±3.3Lowest MA: 19.4%
	Athol and Conway are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	19.3%±2.3Lowest MA: 17.9%	31.9%±4.1Highest MA: 17.9%
Bachelor’s degree+adults 25+	20.4%Lowest MA: 47.3%	60.5%Highest MA: 47.3%
Enrolled in collegeshare of residents	3.6%±1.1Highest MA: 7.9%	2.6%±1.2Lowest MA: 7.9%
	Athol and Conway are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$69,316±$5kLowest 33% below MA	$97,250±$11kHighest 6% below MA
Home valuemedian, owner-occupied	$268,100±$13kLowest 52% below MA	$395,900±$25kHighest 30% below MA
Rentmedian gross, monthly	$1,150±$182Lowest 35% below MA	$1,800±$990Highest about the MA average
	Conway and Athol are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly	$3,403Lowest 43% below MA	$5,797Highest 3% below MA
Renters paying 30%+of income on rent	57.5%±17.2Highest MA: 51.8%	23.9%±33.6Lowest MA: 51.8%
	Athol and Conway are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	16.3%Highest MA: 10%	4.4%Lowest MA: 10%
Housing
Homeownersof occupied homes	72.4%Lowest MA: 62.5%	93.4%Highest MA: 62.5%
Typical home builtmedian year	1953Lowest 11 yrs older than MA	1976Highest 12 yrs newer than MA
Getting to work
Average commuteone way	27 minHighest 8% below MA	24 minLowest 18% below MA
Work from home	10.6%±3.3Lowest MA: 18.6%	29.1%±8.5Highest MA: 18.6%
Schools
Public school scoresrank in state, math + reading	#256 of 282 in MA	—
School district	Athol-Royalston	Conway
High school in town	Athol High	None in town
Students per teacherat that high school	11.6	—
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.