What stands out worked out from the figures below

Ashland has grown the fastest since 2010 (+13.5%).

Wilbraham has the most affordable homes ($416k median).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Ashland	Wilbraham
People
Population	18,873Highest	14,572Lowest
Growth since 20102010 → 2020 census	+13.5%Highest MA: +7.4%	+2.8%Lowest MA: +7.4%
Median age	42.1±1.4Lowest 5% above MA	44.3±2.7Highest 11% above MA
	Wilbraham and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	18.4%±2.2Lowest MA: 19.4%	23.2%±3.7Highest MA: 19.4%
	Wilbraham and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	18.2%±2.2Lowest MA: 17.9%	23%±3.4Highest MA: 17.9%
	Wilbraham and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	60.7%Highest MA: 47.3%	51.9%Lowest MA: 47.3%
Enrolled in collegeshare of residents	4.4%±1.2Lowest MA: 7.9%	5.2%±1.8Highest MA: 7.9%
	Wilbraham and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$127,539±$11kHighest 23% above MA	$122,051±$14kLowest 17% above MA
	Ashland and Wilbraham are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied	$611,700±$18kHighest 9% above MA	$416,000±$25kLowest 26% below MA
Rentmedian gross, monthly	$2,452±$298Highest 39% above MA	$1,175±$241Lowest 33% below MA
Property taxmedian, yearly	$7,444Highest 24% above MA	$6,658Lowest 11% above MA
Renters paying 30%+of income on rent	55.2%±14.2Highest MA: 51.8%	53.1%±23.8Lowest MA: 51.8%
	Ashland and Wilbraham are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	3.5%Lowest MA: 10%	4.6%Highest MA: 10%
Housing
Homeownersof occupied homes	75.3%Lowest MA: 62.5%	88.8%Highest MA: 62.5%
Typical home builtmedian year	1984Highest 20 yrs newer than MA	1966Lowest 2 yrs newer than MA
Getting to work
Average commuteone way	37 minHighest 26% above MA	27 minLowest 9% below MA
Work from home	22.7%±3.3Highest MA: 18.6%	12.9%±3.1Lowest MA: 18.6%
Schools
Public school scoresrank in state, math + reading	#42 of 282 in MA	#88 of 282 in MA
School district	Ashland	Hampden-Wilbraham
High school in town	Ashland High	Minnechaug Regional High
Students per teacherat that high school	14.0Lowest	14.2Highest
On TownTapestry
Old photos in History	None yet	None yet

MA average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.