Compare towns

Ashland vs Ogunquit vs Swampscott vs Grafton

Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..

What stands out worked out from the figures below

Ogunquit has grown the fastest since 2010 (+76.8%).
Swampscott has the highest household income ($134k).
Grafton has the most affordable homes ($525k median).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

MeasureAshlandOgunquitSwampscottGrafton
People
Population
18,873
1,379Lowest
15,277
19,902Highest
Growth since 20102010 → 2020 census
+13.5%
U.S.: +7.4%
+76.8%Highest
U.S.: +7.4%
+9.6%Lowest
U.S.: +7.4%
+10.7%
U.S.: +7.4%
Median age
42.1±1.4
8% above U.S.
62.8±4.8Highest
61% above U.S.
44.5±3.5
14% above U.S.
41.1±1.6Lowest
6% above U.S.
Kids under 18
18.4%±2.2
U.S.: 22%
5.7%±3.2Lowest
U.S.: 22%
20.1%±2.9
U.S.: 22%
22.5%±2.7Highest
U.S.: 22%
Grafton and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Age 65+
18.2%±2.2
U.S.: 17.2%
43.6%±10.1Highest
U.S.: 17.2%
20.4%±2.6
U.S.: 17.2%
15.5%±2.3Lowest
U.S.: 17.2%
Bachelor’s degree+adults 25+
60.7%
U.S.: 35.7%
63.5%Highest
U.S.: 35.7%
62.2%
U.S.: 35.7%
55.7%Lowest
U.S.: 35.7%
Enrolled in collegeshare of residents
4.4%±1.2
U.S.: 6.4%
4.2%±2.8Lowest
U.S.: 6.4%
4.7%±1.7
U.S.: 6.4%
5.6%±1.3Highest
U.S.: 6.4%
Grafton and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian
$127,539±$11k
58% above U.S.
$114,259±$56kLowest
42% above U.S.
$134,386±$23kHighest
66% above U.S.
$131,484±$11k
63% above U.S.
Swampscott and Grafton are within the Census margin of error here, so we can’t say which is really higher.
Home valuemedian, owner-occupied
$611,700±$18k
84% above U.S.
$875,700±$79kHighest
163% above U.S.
$771,100±$41k
132% above U.S.
$525,300±$37kLowest
58% above U.S.
Ogunquit and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Rentmedian gross, monthly
$2,452±$298Highest
74% above U.S.
—
$2,303±$143
63% above U.S.
$1,504±$169Lowest
6% above U.S.
Ashland and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Property taxmedian, yearly
$7,444
139% above U.S.
$4,473Lowest
43% above U.S.
$7,936Highest
154% above U.S.
$7,117
128% above U.S.
Renters paying 30%+of income on rent
55.2%±14.2
U.S.: 51.1%
0%±61.1Lowest
U.S.: 51.1%
57%±14.2Highest
U.S.: 51.1%
45.1%±12.5
U.S.: 51.1%
Swampscott and Ashland are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line
3.5%
U.S.: 12.5%
3.2%Lowest
U.S.: 12.5%
7.1%Highest
U.S.: 12.5%
6.3%
U.S.: 12.5%
Housing
Homeownersof occupied homes
75.3%
U.S.: 65.2%
94.3%Highest
U.S.: 65.2%
75.9%
U.S.: 65.2%
73.2%Lowest
U.S.: 65.2%
Typical home builtmedian year
1984Highest
4 yrs newer than U.S.
1978
2 yrs older than U.S.
1955Lowest
25 yrs older than U.S.
1977
3 yrs older than U.S.
Getting to work
Average commuteone way
37 minHighest
39% above U.S.
26 minLowest
about the U.S. average
34 min
30% above U.S.
33 min
25% above U.S.
Work from home
22.7%±3.3
U.S.: 15.1%
43.3%±12.4Highest
U.S.: 15.1%
27.2%±4.6
U.S.: 15.1%
22.4%±2.6Lowest
U.S.: 15.1%
Ogunquit and Swampscott are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading #42 of 282 in MA — #76 of 282 in MA #67 of 282 in MA
School district Ashland — Swampscott Grafton
High school in town Ashland High — Swampscott High Grafton High School
Students per teacherat that high school
14.0Highest
—
11.7Lowest
12.9
On TownTapestry
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U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.