Compare towns
Ashland vs Ogunquit vs Southborough
Cost, people, housing, commute and schools, side by side, each benchmarked against the U.S..
What stands out worked out from the figures below
Ashland has the most affordable homes ($612k median).
Ogunquit has grown the fastest since 2010 (+76.8%).
Southborough has the highest household income ($197k).
What matters to you?
Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.
| Measure | Ashland | Ogunquit | Southborough |
|---|---|---|---|
| Your priorities | |||
| People | |||
| Population | 18,873Highest |
1,379Lowest |
10,493 |
| Growth since 20102010 → 2020 census | +13.5% U.S.: +7.4% |
+76.8%Highest U.S.: +7.4% |
+7%Lowest U.S.: +7.4% |
| Median age | 42.1±1.4Lowest 8% above U.S. |
62.8±4.8Highest 61% above U.S. |
43.6±1.7 12% above U.S. |
| Kids under 18 | 18.4%±2.2 U.S.: 22% |
5.7%±3.2Lowest U.S.: 22% |
27%±4.2Highest U.S.: 22% |
| Age 65+ | 18.2%±2.2 U.S.: 17.2% |
43.6%±10.1Highest U.S.: 17.2% |
13.8%±2Lowest U.S.: 17.2% |
| Bachelor’s degree+adults 25+ | 60.7%Lowest U.S.: 35.7% |
63.5% U.S.: 35.7% |
76.2%Highest U.S.: 35.7% |
| Enrolled in collegeshare of residents | 4.4%±1.2Highest U.S.: 6.4% |
4.2%±2.8 U.S.: 6.4% |
3.7%±1Lowest U.S.: 6.4% |
| Ashland and Ogunquit are within the Census margin of error here, so we can’t say which is really higher. | |||
| Cost of living | |||
| Household incomemedian | $127,539±$11k 58% above U.S. |
$114,259±$56kLowest 42% above U.S. |
$196,808±$16kHighest 144% above U.S. |
| Home valuemedian, owner-occupied | $611,700±$18kLowest 84% above U.S. |
$875,700±$79kHighest 163% above U.S. |
$821,100±$51k 147% above U.S. |
| Ogunquit and Southborough are within the Census margin of error here, so we can’t say which is really higher. | |||
| Rentmedian gross, monthly | $2,452±$298Lowest 74% above U.S. |
— | $2,496±$309Highest 77% above U.S. |
| Southborough and Ashland are within the Census margin of error here, so we can’t say which is really higher. | |||
| Property taxmedian, yearly | $7,444 139% above U.S. |
$4,473Lowest 43% above U.S. |
$10,000+Highest at least 221% above U.S. |
| Renters paying 30%+of income on rent | 55.2%±14.2Highest U.S.: 51.1% |
0%±61.1Lowest U.S.: 51.1% |
32%±15 U.S.: 51.1% |
| Ashland and Southborough are within the Census margin of error here, so we can’t say which is really higher. | |||
| Below poverty line | 3.5% U.S.: 12.5% |
3.2%Lowest U.S.: 12.5% |
3.7%Highest U.S.: 12.5% |
| Housing | |||
| Homeownersof occupied homes | 75.3%Lowest U.S.: 65.2% |
94.3%Highest U.S.: 65.2% |
88.2% U.S.: 65.2% |
| Typical home builtmedian year | 1984Highest 4 yrs newer than U.S. |
1978Lowest 2 yrs older than U.S. |
1981 1 yr newer than U.S. |
| Getting to work | |||
| Average commuteone way | 37 minHighest 39% above U.S. |
26 minLowest about the U.S. average |
32 min 21% above U.S. |
| Work from home | 22.7%±3.3Lowest U.S.: 15.1% |
43.3%±12.4Highest U.S.: 15.1% |
31%±4.2 U.S.: 15.1% |
| Ogunquit and Southborough are within the Census margin of error here, so we can’t say which is really higher. | |||
| Schools | |||
| Public school scoresrank in state, math + reading | #42 of 282 in MA | — | #8 of 282 in MA |
| School district | Ashland | — | Southborough |
| High school in town | Ashland High | — | None in town |
| Students per teacherat that high school | 14.0 |
— | — |
| On TownTapestry | |||
| Old photos in History | None yet | None yet | None yet |
U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.