What stands out worked out from the figures below

Appleton has grown the fastest since 2010 (+7.2%).

Concord has the highest household income ($85k).

What matters to you?

Pick a few. We’ll pull those rows to the top and mark which town comes out ahead on each. There’s no overall score: what matters is up to you.

Raising kidsAffordabilityOwning a homeShort commuteWorking from homeYounger crowdSettled, older crowdGrowing town

Measure	Appleton	Concord
People
Population	1,360Lowest	44,375Highest
Growth since 20102010 → 2020 census	+7.2%Highest U.S.: +7.4%	+3%Lowest U.S.: +7.4%
Median age	49.2±7.4Highest 26% above U.S.	40.7±1.3Lowest 5% above U.S.
	Appleton and Concord are within the Census margin of error here, so we can’t say which is really higher.
Kids under 18	15.3%±2.7Lowest U.S.: 22%	17.2%±1.3Highest U.S.: 22%
	Concord and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Age 65+	26.1%±9.3Highest U.S.: 17.2%	18.7%±1.5Lowest U.S.: 17.2%
	Appleton and Concord are within the Census margin of error here, so we can’t say which is really higher.
Bachelor’s degree+adults 25+	34.1%Lowest U.S.: 35.7%	42.3%Highest U.S.: 35.7%
Enrolled in collegeshare of residents	3.7%±2.4Lowest U.S.: 6.4%	6%±0.8Highest U.S.: 6.4%
	Concord and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Cost of living
Household incomemedian	$53,618±$19kLowest 34% below U.S.	$84,902±$5kHighest 5% above U.S.
Home valuemedian, owner-occupied	$235,600±$33kLowest 29% below U.S.	$350,900±$13kHighest 5% above U.S.
Rentmedian gross, monthly	$1,104±$82Lowest 22% below U.S.	$1,441±$43Highest about the U.S. average
Property taxmedian, yearly	$3,588Lowest 15% above U.S.	$7,227Highest 132% above U.S.
Renters paying 30%+of income on rent	85.4%±100Highest U.S.: 51.1%	44.1%±5.2Lowest U.S.: 51.1%
	Appleton and Concord are within the Census margin of error here, so we can’t say which is really higher.
Below poverty line	9.7%Highest U.S.: 12.5%	8.9%Lowest U.S.: 12.5%
Housing
Homeownersof occupied homes	82.6%Highest U.S.: 65.2%	56.8%Lowest U.S.: 65.2%
Typical home builtmedian year	1988Highest 8 yrs newer than U.S.	1969Lowest 11 yrs older than U.S.
Getting to work
Average commuteone way	30 minHighest 14% above U.S.	23 minLowest 13% below U.S.
Work from home	11.1%±3.5Lowest U.S.: 15.1%	14.1%±1.8Highest U.S.: 15.1%
	Concord and Appleton are within the Census margin of error here, so we can’t say which is really higher.
Schools
Public school scoresrank in state, math + reading	—	#89 of 120 in NH
School district	Appleton Public Schools	Concord School District · Merrimack Valley School District
High school in town	None in town	Concord High School
Students per teacherat that high school	—	13.0
On TownTapestry
Old photos in History	None yet	None yet

U.S. average · Sources: U.S. Census Bureau, American Community Survey 5-year estimates 2020–2024; 2010 & 2020 decennial census; NCES Common Core of Data. “±” is the Census margin of error. Property tax is top-coded by the Census at $10,000+. School rank compares math and reading proficiency against the state average.